Programme Dashboard

Live view of programme health. Open this at the start of every editorial meeting.

Checking...

Performance trend

Content bank usage

Deliverables at a glance

Roles and Responsibilities

Who does what, who owns what, and who signs off on what.

Each role has a distinct function. Overlap creates confusion especially on editorial decisions and sign-off. If in doubt about who owns a decision, refer to the sign-off authority on each card.

Programme Owner

Natacha Torres

HID

Overall programme accountability. Final sign-off on strategy, deliverables and budget. Ensures internal stakeholders fulfil their commitments. Escalation point for all partners.

Attends editorial meeting Final sign-off

Programme Intelligence Lead

Jaroslav / Steven (rotating by topic)

HID

Attends monthly editorial meeting. Briefs the team on what is coming from HID product launches, campaigns, regulatory moments, industry news, SME availability. One person must be designated as primary contact.

Attends editorial meeting Final sign-off

SMEs

Pascal, Jim, Jaroslav, Steven + 2 TBC

HID

Attend the monthly editorial meeting. Provide input and direction for the monthly TL piece. Post coordinated reaction copy (written by Lazydog) on their personal LinkedIn profiles. Encouraged but not required to engage with brand page conversation posts organically.

Attends editorial meeting Sign-off authority

Editorial Strategist

Raisa

Xplore

Owns editorial point of view and programme coherence alongside the Intelligence Leads. Chairs or co-chairs the monthly editorial meeting. Defines the quarterly theme arc and 6-8 week rolling content plan. Validates that product and campaign activity lands as thought leadership, not promotion.

Attends editorial meeting Editorial decisions

Strategy, Copy and Design

Andrew / Steve + Jorli

Lazydog

Sets programme strategy, templates, cadence and structure. Copywriting and design of all social posts, monthly TL piece, SME reaction posts, and fortnightly Pulse newsletter. Attends monthly editorial meeting. Conducts HID.com discoverability review. Rewrites subscription CTAs across microsite, ebooks and exec briefs.

Attends editorial meeting Creative sign-off

Paid Social

Lauren (Fibre)

Fibre

Amplifies the monthly SME TL piece and coordinated reaction posts via paid social on LinkedIn and Reddit. Selectively boosts high-performing organic brand page content. Receives monthly brief from Lazydog or Raisa. Reports on paid performance monthly. Updates benchmark column in Metrics Dashboard each quarter. Owns paid social engagement rate and TL piece reach metrics.

Does not attend editorial meeting No sign-off authority

Deployment and Scheduling

Jacob (HID marketing ops)

HID Ops

Schedules and publishes brand page social posts. Deploys the fortnightly Pulse newsletter via HID marketing automation platform. Ensures all content goes out on time per the agreed calendar.

Does not attend editorial meeting No sign-off authority

Editorial Calendar

Phase 1 (May-June): make some noise using existing assets. Phase 2 (July onwards): strategic editorial planning. First editorial meeting July. Plan quarterly. Brief 4-6 weeks ahead.

SOCIAL ROTATION: Insight post (no link, organic reach) then Signpost post (drives traffic with a clear reason to click) then Conversation post (prompts comments, extends reach). Never two of the same type back to back.

NEWSLETTER: Each Pulse edition = 3 things only. (1) One insight from a podcast or report. (2) One piece of PACS content worth reading. (3) One industry signal worth knowing. Short. Skimmable. Opinionated.

Always On

Moment-Led

Relationship-Deepening

Programme Moment

Week	Date	Brand Post 1 Insight / Signpost / Conv.	Brand Post 2 Insight / Signpost / Conv.	Pulse Newsletter Fortnightly	Monthly TL Piece SME + Fibre	SME Reactions 2-3 SMEs, staggered	Programme Moment Launch / Campaign / Event

Deliverables Tracker

Update weekly. Flag anything at risk before it becomes a problem.

Content Bank

Use in the editorial meeting to identify what is available for scheduling or repurposing.

Metrics Dashboard

Review monthly. Returning visitor % is the most important indicator. Switch quarters to compare performance over time.

RAG STATUS: Green = on track / at or above benchmark | Amber = below benchmark, monitor closely | Red = needs immediate attention

OWNERSHIP: HID owns all organic metrics -- microsite, email, returning visitors, organic social engagement. Fibre owns paid social engagement rate and TL piece reach. Both update their fields each quarter.

Programme Glossary and Prompts

Reference guide for everyone working on the programme. If in doubt about a term, a rule or a role the answer is here.