Programme Dashboard
Live view of programme health. Open this at the start of every editorial meeting.
Last checked: 17 Sept at 12:47 · 2 flags active
Worth checking
3 upcoming months have no content planned
October 2026, November 2026, December 2026 — no Pulse content or brand posts scheduled yet. Fill in the Editorial Calendar before the month arrives.
Nudges
84 deliverables have no due date set
Add due dates in the Deliverables Tracker so overdue items can be flagged automatically.
No data
Returning visitor %
No data
Microsite unique visitors
No data
Subscriber growth
No data
Unsubscribes
No data
Pulse open rate
No data
Pulse click rate
No data
Content engagement depth
No data
Social engagement rate (organic …
No data
TL piece reach
No data
Paid organic social boost
Showing:
Content bank usage
33
Used
29
Unused
42
Total uses
Most used assets
Cradle to Grave: Life Cycle Assessment — Mobile Ac…
3×
Converged Credentials Webinar — Unlocking Converge…
3×
Sanjit A&S Publication Article — Digital Transform…
3×
Deliverables at a glance
Not started
144
Roles and Responsibilities
Who does what, who owns what, and who signs off on what.
Each role has a distinct function. Overlap creates confusion especially on editorial decisions and sign-off.
If in doubt about who owns a decision, refer to the sign-off authority on each card.
Programme Owner
Natacha Torres
Overall programme accountability. Final sign-off on strategy, deliverables and budget. Ensures internal stakeholders fulfil their commitments. Escalation point for all partners.
Attends editorial meeting
Final sign-off
Programme Intelligence Lead
Jaroslav / Steven (rotating by topic)
Attends monthly editorial meeting. Briefs the team on what is coming from HID product launches, campaigns, regulatory moments, industry news, SME availability. One person must be designated as primary contact.
Attends editorial meeting
Final sign-off
SMEs
Pascal, Jim, Jaroslav, Steven + 2 TBC
Attend the monthly editorial meeting. Provide input and direction for the monthly TL piece. Encouraged but not required to engage with brand page conversation posts organically.
Attends editorial meeting
Sign-off authority
Editorial Strategist
Raisa
Owns editorial point of view and programme coherence alongside the Intelligence Leads. Chairs or co-chairs the monthly editorial meeting. Defines the quarterly theme arc and 6-8 week rolling content plan. Validates that product and campaign activity lands as thought leadership, not promotion.
Attends editorial meeting
Editorial decisions
Strategy, Copy and Design
Andrew / Steve + Jorli
Sets programme strategy, templates, cadence and structure. Copywriting and design of all social posts, monthly TL piece, and fortnightly Pulse newsletter. Attends monthly editorial meeting. Conducts HID.com discoverability review. Rewrites subscription CTAs across microsite, ebooks and exec briefs.
Attends editorial meeting
Creative sign-off
Paid Social
Lauren (Fibre)
Amplifies the monthly SME TL piece via paid social on LinkedIn and Reddit. Selectively boosts high-performing organic brand page content. Receives monthly brief from Lazydog or Raisa. Reports on paid performance monthly. Updates benchmark column in Metrics Dashboard each quarter. Owns paid social engagement rate and TL piece reach metrics.
Does not attend editorial meeting
No sign-off authority
Deployment and Scheduling
Jacob (HID marketing ops)
Schedules and publishes brand page social posts. Deploys the fortnightly Pulse newsletter via HID marketing automation platform. Ensures all content goes out on time per the agreed calendar.
Does not attend editorial meeting
No sign-off authority
Organic Social Scheduling
Cecile
Schedules and publishes brand page social posts on the agreed cadence. Provides input to Natacha on which organic posts are performing well — informing the monthly decision on which post to back with paid spend. No editorial sign-off authority.
Does not attend editorial meeting
No sign-off authority
Editorial Calendar
October 2026 to December 2027. One card per month. Pulse dates pre-filled. All content must be added to the content bank before it can be selected. Plan quarterly. Brief 4–6 weeks ahead.
SOCIAL ROTATION: Insight post (no link, organic reach) then Signpost post (drives traffic) then Conversation post (prompts comments). Never two of the same type back to back. Where possible, echo Pulse content on social to maximise reach.
PULSE: Three items only per edition. (1) Insight — from a podcast or report. (2) Read — a piece of PACS content worth reading. (3) Signal — an industry signal worth knowing. Select from the content bank.
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Deliverables Tracker
Update weekly. Flag anything at risk before it becomes a problem.
STATUS OPTIONS: Not started | In brief | In progress | In review | Approved | Live | On hold
Loading deliverables...
Content Bank
Use in the editorial meeting to identify what is available for scheduling or repurposing.
Quick add content
Add a title, pick a pillar and format, and it goes straight into the content bank.
70
Total
25
Used
45
Unused
34
Total uses
Ebooks, Infographics and Briefs
TitleFormatPillar
StatusUses
The Reality of Risk eBook
eBook
Cybersecurity
Used
1
›
How to repurpose
Social pull quotes, Pulse insight, TL piece input, signpost post
Notes / URL
hidglobal.com/documents/reality-risk-ebook -- confirm pillar if crosses into DT
Usage log
Pulse 2 - July 2026
Digital Transformation eBook
eBook
Digital Transformation
Available
0
›
How to repurpose
Social pull quotes, Pulse insight, TL piece input
Notes / URL
—
Usage log
No uses logged yet.
Sustainability eBook
eBook
Sustainability
Available
1
›
How to repurpose
Social pull quotes, Pulse insight
Notes / URL
—
Usage log
Social CTA — PACS Post 4 — Sustainability eBook Promo — 2026-09-17
Cybersecurity and Standards eBook
eBook
Cybersecurity
Used
2
›
How to repurpose
Social pull quotes, Pulse insight
Notes / URL
—
Usage log
Pulse 1 - July 2026
Social CTA — PACS Post 5 — Cybersecurity & Standards eBook Promo — 2026-09-17
Cybersecurity and Standards Infographic
Infographic
Cybersecurity
Used
2
›
How to repurpose
Social asset, Pulse content, signpost post
Notes / URL
—
Usage log
Pulse 2 - July 2026
Social CTA — PACS Post 7 — Cybersecurity Infographic Promo — 2026-09-17
Digital Transformation Infographic
Infographic
Digital Transformation
Available
0
›
How to repurpose
Social asset, Pulse content, signpost post
Notes / URL
—
Usage log
No uses logged yet.
Sustainability Infographic
Infographic
Sustainability
Used
1
›
How to repurpose
Social asset, Pulse content, signpost post
Notes / URL
—
Usage log
Pulse 5 - September 2026
Digital Transformation Executive Brief
Executive brief
Digital Transformation
Available
1
›
How to repurpose
Social asset, Pulse content, signpost post
Notes / URL
—
Usage log
Social CTA — PACS Post 9 — Digital Transformation Executive Brief Promo — 2026-09-17
Cybersecurity and Standards Executive Brief
Executive brief
Cybersecurity
Available
0
›
How to repurpose
Social asset, Pulse content, signpost post
Notes / URL
—
Usage log
No uses logged yet.
Sustainability Executive Brief
Executive brief
Sustainability
Available
0
›
How to repurpose
Social asset, Pulse content, signpost post
Notes / URL
—
Usage log
No uses logged yet.
PACS Security GuidelinesNEW
eBook
Cybersecurity
Available
1
›
How to repurpose
Pulse Read Content
Usage log
Oct 2026 — Pulse 1 Read — 2026-08-12
Legacy risk to modern access control migration guideNEW
eBook
Cybersecurity
Available
1
›
How to repurpose
Pulse Read Content
Usage log
Oct 2026 — Pulse 2 Read — 2026-08-12
Podcasts HID Connects Series
TitleFormatPillar
StatusUses
HID Connects S4E2 What Does Mobile Mean for Identity Management?
Podcast
Digital Transformation
Used
1
›
How to repurpose
Audiogram clip, pull quote, Pulse insight, blog summary
Notes / URL
Strong DT Pulse candidate
Usage log
Pulse 3 - Aug 2026
HID Connects S3E7 What is FIDO and What Does it Mean for Authentication?
Podcast
Cybersecurity
Available
0
›
How to repurpose
Audiogram clip, pull quote, Pulse insight
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S3E6 Safeguarding Access Control What Can You Do Better?
Podcast
Cybersecurity
Available
0
›
How to repurpose
Audiogram clip, pull quote, Pulse insight
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S3E2 Physical and Mobile Credentials Can't We All Just Get Along?
Podcast
Digital Transformation
Available
0
›
How to repurpose
Audiogram, pull quote, conversation post
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S2E6 Artificial Intelligence in Security
Podcast
Digital Transformation
Available
0
›
How to repurpose
Audiogram, insight post, Pulse content
Notes / URL
High relevance given AI interest in market
Usage log
No uses logged yet.
HID Connects S2E4 Physical Security: What Is Open and Why Does It Matter?
Podcast
Cybersecurity
Available
0
›
How to repurpose
Audiogram, pull quote, Pulse insight
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S2E3 Biometrics in Security: What Is the Potential Really?
Podcast
Digital Transformation
Available
0
›
How to repurpose
Audiogram, conversation post
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S1E6 Access Management in the Cloud
Podcast
Digital Transformation
Available
0
›
How to repurpose
Audiogram, pull quote, Pulse insight
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S1E5 Are We Ready for Today's Biometric Technology?
Podcast
Digital Transformation
Available
0
›
How to repurpose
Audiogram, conversation post
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S1E4 Have Mobile IDs Reached Their Tipping Point?
Podcast
Digital Transformation
Available
0
›
How to repurpose
Audiogram, insight post, Pulse content
Notes / URL
—
Usage log
No uses logged yet.
HID Connects S1E2 Is Sustainability in Security Lip Service or a Game Changer?
Podcast
Sustainability
Available
0
›
How to repurpose
Audiogram, pull quote, Pulse insight
Notes / URL
Good sustainability Pulse candidate
Usage log
No uses logged yet.
Webinars
TitleFormatPillar
StatusUses
Converged Credentials Webinar — Unlocking Convergence: The Future of Physical and Logical Access
Webinar
Cybersecurity
Used
3
›
How to repurpose
Pulse insight, social pull quote, TL piece input
Notes / URL
July 13 2026 webinar. Used as Pulse #1 Insight slot.
Usage log
Pulse 1 - July 2026
New Social Post - July 2026
Oct 2026 — Pulse 1 Insight — 2026-08-12
Mind the Gap: Bridging Cybersecurity and Physical Access ControlNEW
Webinar
Cybersecurity
Available
1
›
How to repurpose
Pulse Insight
Usage log
Oct 2026 — Brand Post W1A (linked asset) — 2026-08-14
Blogs
TitleFormatPillar
StatusUses
Shaping a PACS Strategy That's Ready for What's Next
Blog
Digital Transformation
Available
0
›
How to repurpose
Signpost post, Pulse content, TL piece input
Notes / URL
Recent strong near-term candidate
Usage log
No uses logged yet.
The Security User Experience: Identity as the Core of Modern Physical Access Control
Blog
Cybersecurity
Available
0
›
How to repurpose
Insight post, Pulse content
Notes / URL
—
Usage log
No uses logged yet.
Mobile Credentials A New Era of Access Control
Blog
Digital Transformation
Available
0
›
How to repurpose
Signpost post, insight post
Notes / URL
Sustainability angle too
Usage log
No uses logged yet.
It's Time to Upgrade Your Access Control System. Here's How to Do It.
Blog
Digital Transformation
Available
0
›
How to repurpose
Signpost post, Pulse content
Notes / URL
Practical good signpost candidate
Usage log
No uses logged yet.
BNY Mobile Access With Employee Badge in Apple Wallet
Blog / Customer Story
Digital Transformation
Available
0
›
How to repurpose
Signpost post, Pulse content
Notes / URL
Strong customer story
Usage log
No uses logged yet.
Mobile vs. Plastic: Which Credentials Are More Sustainable?
Blog
Sustainability
Available
0
›
How to repurpose
Insight post, conversation post, Pulse insight
Notes / URL
Strong conversation post candidate
Usage log
No uses logged yet.
Is Your Physical Access Control System Ready for NIS2?
Blog
Cybersecurity
Used
2
›
How to repurpose
Signpost post, Pulse insight, insight post
Notes / URL
High relevance regulatory angle
Usage log
Pulse 1 - July 2026
New Social Post - July 2026
Nan Fung Group Mobile Access for Security, Efficiency and Sustainability
Blog / Customer Story
Multiple
Available
0
›
How to repurpose
Signpost, conversation post, Pulse
Notes / URL
Crosses all three pillars very versatile
Usage log
No uses logged yet.
Just the Facts: Why Over 2 Million People Prefer Mobile for Door Access Today
Blog
Digital Transformation
Available
0
›
How to repurpose
Insight post stat-led, strong organic reach
Notes / URL
No link needed for insight post version
Usage log
No uses logged yet.
Why OSDP Has Become Access Control's International Communication Standard
Blog
Cybersecurity
Available
0
›
How to repurpose
Signpost post, Pulse insight
Notes / URL
Good for cybersecurity Pulse
Usage log
No uses logged yet.
Goodbye Passwords FIDO-Enabled Seos and DESFire EV3
Blog
Cybersecurity
Available
0
›
How to repurpose
Signpost post, Pulse insight
Notes / URL
—
Usage log
No uses logged yet.
Fortifying Physical Access Control: The Critical Role of End-to-End Security
Blog
Cybersecurity
Available
0
›
How to repurpose
Signpost post, insight post
Notes / URL
—
Usage log
No uses logged yet.
Why Mobile Access Is a Leap Ahead in Convenience and Security
Blog
Digital Transformation
Available
0
›
How to repurpose
Insight post, signpost post
Notes / URL
—
Usage log
No uses logged yet.
IAM & Authentication in 2026: 5 Key Predictions for EnterprisesNEW
Blog
Cybersecurity
Available
1
›
How to repurpose
Pulse Signal
Usage log
Oct 2026 — Pulse 2 Signal — 2026-08-12
PR Bylines
TitleFormatPillar
StatusUses
Three signs it's time to upgrade your access control system
PR Byline
Digital Transformation
Available
0
›
How to repurpose
Signpost post, Pulse content, TL piece input
Notes / URL
Publication date TBC -- confirm with Natacha
Usage log
No uses logged yet.
From Silos to Synergy: Unifying Physical and Cybersecurity
PR Byline
Cybersecurity
Available
0
›
How to repurpose
Insight post, Pulse content
Notes / URL
Published 1 Nov 2025
Usage log
No uses logged yet.
Delivering Real Green Savings
PR Byline
Sustainability
Available
0
›
How to repurpose
Insight post, Pulse insight, conversation post
Notes / URL
Published 1 Aug 2025. Strong sustainability candidate
Usage log
No uses logged yet.
Finding the Right Balance
PR Byline
Cybersecurity
Available
0
›
How to repurpose
Insight post, Pulse content
Notes / URL
Published 1 Apr 2025
Usage log
No uses logged yet.
Next-gen access control
PR Byline
Digital Transformation
Available
0
›
How to repurpose
Signpost post, Pulse content
Notes / URL
Published 1 Aug 2025
Usage log
No uses logged yet.
Digital transformation: From buzzword to bottom line
PR Byline
Digital Transformation
Available
0
›
How to repurpose
Insight post, TL piece input
Notes / URL
Published 1 Sep 2025
Usage log
No uses logged yet.
Scalability and User Experience
PR Byline
Digital Transformation
Available
0
›
How to repurpose
Insight post, Pulse content
Notes / URL
Published 1 Feb 2025
Usage log
No uses logged yet.
Cybersecure Physical Security Trends
PR Byline
Cybersecurity
Available
0
›
How to repurpose
Insight post, Pulse insight
Notes / URL
Published 1 Feb 2025. Good cybersecurity Pulse candidate
Usage log
No uses logged yet.
HID highlights digital transformation, futureproofing among access trends
PR Byline
Digital Transformation
Available
0
›
How to repurpose
Signpost post, Pulse content
Notes / URL
Published 1 Sep 2025
Usage log
No uses logged yet.
How Digital Transformation is Rewriting the Rules of Physical Access Control
PR Byline
Digital Transformation
Available
0
›
How to repurpose
Insight post, Pulse content, TL piece input
Notes / URL
Published 1 Mar 2026. Most recent -- strong near-term candidate
Usage log
No uses logged yet.
Case Studies
TitleFormatPillar
StatusUses
Cradle to Grave: Life Cycle Assessment — Mobile Access vs PVC Credentials
eBook / LCA Report
Sustainability
Used
3
›
How to repurpose
TL piece input, Pulse insight, signpost post, conversation post
Notes / URL
hidglobal.com/documents/cradle-grave-life-cycle-assessment-lca-mobile-access-vs-isoprox-pvc-credentials. Strong sustainability Pulse candidate. Steven TL piece angle confirmed.
Usage log
Pulse #5 - Sustainability and the bigger picture
NEW Post #6 - September
Thought leader Article - Sept 2026
University of Dundee — Mobile Access Campuswide Upgrade
Case Study
Sustainability
Available
0
›
How to repurpose
Signpost post, Pulse content, conversation post
Notes / URL
hidglobal.com/documents/university-dundee. Sustainability + DT crossover. Strong quote available on student experience and PVC card reduction.
Usage log
No uses logged yet.
Centro Empresarial — Smart and Sustainable Access Control
Case Study
Multiple
Available
0
›
How to repurpose
Signpost post, Pulse content
Notes / URL
hidglobal.com/documents/smart-and-sustainable-access-control-hid-transforms-tenant-experience-centro-empresarial. Crosses sustainability and DT pillars.
Usage log
No uses logged yet.
Bank of NY MelonNEW
Case Study
Digital Transformation
Available
1
›
How to repurpose
Content
Notes / URL
Usage log
Pulse 3 - Aug 2026
External Signals and Research
TitleFormatPillar
StatusUses
WiredScore Insights 2026
External Report
Sustainability
Available
0
›
How to repurpose
Pulse signal, TL piece input, insight post
Notes / URL
go2.wiredscore.com/insights2026. Pairs with HID SmartScore blog.
Usage log
No uses logged yet.
ASSA ABLOY Sustainability Report 2025
External Report
Sustainability
Used
1
›
How to repurpose
Pulse insight, TL piece input
Notes / URL
From page 65. Used as Pulse #6 Insight slot candidate. See also PR article: drive.google.com/file/d/1FpybnxlSz5xlevm_AJEAHTv43VW40L7Y
Usage log
Pulse newsletter - Pulse #6 (Spetember)
HID SmartScore and CRE Leasing Blog
Blog
Sustainability
Available
0
›
How to repurpose
Signpost post, Pulse content
Notes / URL
blog.hidglobal.com/better-leasing-outcomes-how-smartscore-certification-works-and-why-its-driving-innovation-cre. Pairs with WiredScore insights.
Usage log
No uses logged yet.
Role of Ethical Hacking in Physical Security Systems
External Article
Cybersecurity
Used
1
›
How to repurpose
Pulse signal, TL piece input
Notes / URL
Security News. Used as Pulse #2 signal candidate during Make Noise period.
Usage log
Pulse 2 - July 2026
Agentive AI in Physical Security: The Future Unveiled
External Article
Digital Transformation
Available
0
›
How to repurpose
Pulse signal, insight post, TL piece input
Notes / URL
Security News. High relevance given AI interest in market.
Usage log
No uses logged yet.
Security Experts Round Table: Hot Industry Issues
External Article
Multiple
Available
0
›
How to repurpose
Pulse signal, TL piece input, conversation post
Notes / URL
Security News. Round table format good for pulling quotes and angles.
Usage log
No uses logged yet.
Modernise Legacy Security Systems: Best Practices
External Article
Digital Transformation
Available
0
›
How to repurpose
Pulse signal, signpost post, TL piece input
Notes / URL
Security News.
Usage log
No uses logged yet.
Why Cybersecurity is Lacking in Physical Security
External Article
Cybersecurity
Available
0
›
How to repurpose
Pulse signal, insight post
Notes / URL
Security News. Strong cybersecurity Pulse signal candidate.
Usage log
No uses logged yet.
Expanding Role of Data in Physical Security Systems
External Article
Digital Transformation
Available
0
›
How to repurpose
Pulse signal, TL piece input
Notes / URL
Security News.
Usage log
No uses logged yet.
Sustainability Round Table: UK NZCBS / Bureau Veritas Net Zero Building Goals
External Article
Sustainability
Used
1
›
How to repurpose
Pulse signal, conversation post
Notes / URL
sustainabilitymag.com. Used as Pulse #6 signal candidate during Make Noise period.
Usage log
Pulse 6 - Sept 2026
Sanjit A&S Publication Article — Digital Transformation TL input
Draft / TL Input
Digital Transformation
Used
3
›
How to repurpose
TL piece input (not to be published directly)
Notes / URL
Draft used as basis for TL Post #2. Not for direct publication. Confirm SME before briefing Jorli.
Usage log
Pulse 3 - Aug 2026
New social - Aug 2026
Thought Leader Article - Aug 2026
Jaroslav SourceSecurity — Cybersecurity: The Weak Link in Physical Security Systems
External Article
Cybersecurity
Used
1
›
How to repurpose
TL Post #1 source material. Rework as opinion piece.
Usage log
Jaroslav Thought Leader - July 2026
Peter Coppola — Mobile Evangelist Profile
External Signal
Digital Transformation
Used
1
›
How to repurpose
Pulse #4 Insight slot. Mobile credentials perspective.
Notes / URL
Usage log
Pulse 4 - Aug 2026
Lindsay Martin-Nez — Mobile Credentials and Physical Badges Post
External Signal
Digital Transformation
Used
1
›
How to repurpose
Pulse #4 Signal slot. Mobile and physical badges working together.
Usage log
Pulse 4 - Aug 2026
Why identity is becoming the backbone of physical and logical securityNEW
External Article
Cybersecurity
Available
1
›
How to repurpose
Pulse Insight
Usage log
Oct 2026 — Pulse 2 Insight — 2026-08-12
Addressing Cybersecurity VulnerabilitiesNEW
External Report
Cybersecurity
Available
1
›
How to repurpose
October Thought leader Article
Usage log
Oct 2026 — TL Post (linked asset) — 2026-08-14
Securing the Access Control Data Chain: Insights from HID GlobalNEW
External Article
Cybersecurity
Available
1
›
How to repurpose
Pulse Signal
Usage log
Oct 2026 — Pulse 1 Signal — 2026-08-12
Metrics Dashboard
Review monthly. Returning visitor % is the most important indicator. Switch quarters to compare performance over time.
RAG STATUS: Green = on track / at or above benchmark | Amber = below benchmark, monitor closely | Red = needs immediate attention
OWNERSHIP: HID owns all organic metrics -- microsite, email, returning visitors, organic social engagement. Fibre owns paid social engagement rate and TL piece reach. Both update their fields each quarter.
Most important metric
Returning visitor %
Are people choosing to come back? This is the most important metric.
How to measure
Matomo Analytics — returning visitors as a percentage of total visitors. Pull monthly from the Matomo dashboard.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Monthly actuals
Jul 2026
Aug 2026
Sep 2026
Quarter summary
Q3 2026 RAG Status
Microsite unique visitors
Is always-on activity driving consistent traffic between launches?
How to measure
Matomo Analytics — unique visitors report. Pull monthly. Look for a stable or growing baseline, not just launch spikes.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Monthly actuals
Jul 2026
Aug 2026
Sep 2026
Quarter summary
Q3 2026 RAG Status
Subscriber growth
Is the value proposition landing? Are people signing up?
How to measure
CRM or email platform — total subscriber count at end of each month. Enter the running total and the dashboard calculates month-on-month growth.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Running totals
Enter the cumulative total at end of each month. The dashboard calculates the monthly change.
Jul 2026
Aug 2026
Sep 2026
Quarter summary
Q3 2026 RAG Status
Unsubscribes
Are we losing people? Track cumulative unsubscribes to spot if a particular edition or topic is pushing people away.
How to measure
Email platform — total unsubscribe count at end of each month. Enter the running total and the dashboard calculates the monthly change.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Running totals
Enter the cumulative total at end of each month. The dashboard calculates the monthly change.
Jul 2026
Aug 2026
Sep 2026
Quarter summary
Q3 2026 RAG Status
Pulse open rate
Is the newsletter relevant and well-timed?
How to measure
Email platform — open rate per edition. Log the average across both editions each month.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Monthly actuals
Jul 2026
Aug 2026
Sep 2026
Quarter summary
Q3 2026 RAG Status
Pulse click rate
Is the content driving people to act on what they read?
How to measure
Email platform — click-through rate per edition. Log the average across both editions each month.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Monthly actuals
Jul 2026
Aug 2026
Sep 2026
Quarter summary
Q3 2026 RAG Status
Content engagement depth
Are people actually reading, or just landing and leaving?
How to measure
Matomo Analytics — average time on page and scroll depth. Scroll depth tracking must be enabled on the microsite separately.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Monthly actuals
Jul 2026
Aug 2026
Sep 2026
Quarter summary
Q3 2026 RAG Status
Social engagement rate (organic brand page)
Is organic content prompting action? Track organic engagement rate alongside any paid boost to see what paid amplification adds.
How to measure
LinkedIn analytics — (comments + shares + reactions) divided by impressions. Pull from HID brand page LinkedIn analytics monthly. Paid boosted engagement rate from Fibre's monthly report.
Benchmark
HID to populate organic figures. Fibre to populate paid boosted figures each month.
Q3 2026 — Monthly actuals
Jul 2026
Organic engagement rate
—
Auto-calculated from Social Posts tab
Paid boosted engagement rate
Aug 2026
Organic engagement rate
—
Auto-calculated from Social Posts tab
Paid boosted engagement rate
Sep 2026
Organic engagement rate
—
Auto-calculated from Social Posts tab
Paid boosted engagement rate
Quarter summary
Q3 2026 RAG Status
TL piece reach
How far is the monthly thought leadership post travelling? Track organic reach first, then total reach once Fibre's paid amplification kicks in.
How to measure
Fibre paid performance report — provided monthly. Log organic reach and total reach (organic + paid) separately. Fibre owns the numbers.
Benchmark
Fibre Marketing to update each quarter with current data.
Q3 2026 — Monthly actuals
Jul 2026
Organic reach
Total reach (paid + organic)
Aug 2026
Organic reach
Total reach (paid + organic)
Sep 2026
Organic reach
Total reach (paid + organic)
Quarter summary
Q3 2026 RAG Status
Programme Glossary and Prompts
Reference guide for everyone working on the programme. If in doubt about a term, a rule or a role the answer is here.
The Three Modes
Always On
Steady background activity keeping the programme visible week to week. Includes twice-weekly brand page posts and the fortnightly Pulse newsletter. Never stops, regardless of whether a major launch is happening.
Moment-Led
Spikes of activity around product launches, campaigns, industry events or major regulatory moments. The monthly TL piece sits here. Planned in the editorial meeting and mapped to the quarterly arc.
Relationship-Deepening
Activity focused on turning one-time visitors into subscribers and repeat engagers. Includes contextual CTA prompts, the Pulse newsletter, internal team activation and SME organic engagement.
The Three Social Post Types
Insight post
A sharp observation, stat or point of view posted with NO outbound link. Written to perform natively in the LinkedIn feed. Goal: reach and credibility. LinkedIn's algorithm rewards link-free posts with significantly wider organic distribution.
Signpost post
A post whose entire job is to drive a click through to the microsite or a specific asset. Needs a strong reason to click not just 'new content available'. Goal: traffic.
Conversation post
A question or provocation designed to generate comments. Comments significantly extend organic reach on LinkedIn. Goal: visibility and community signal. Can be used to nudge SMEs to respond in their own voice.
The Cadence Rules
Brand page posting
Twice per week from the HID PACS LinkedIn brand page. Rotate across the three post types never two of the same type back to back. Scheduled and deployed by HID ops from the agreed editorial calendar.
Pulse newsletter
Fortnightly. Three items per edition one insight from a podcast or report, one piece of PACS content worth reading, one industry signal worth knowing. No more. Written by Lazydog. Deployed by HID ops.
Monthly TL piece
One ghostwritten thought leadership article per month, posted from the lead SME's personal LinkedIn profile. Amplified by Fibre.
Programme Moments
A flexible cadence slot filled by whatever is most relevant a product launch, campaign, industry event, regulatory moment or new pillar asset. Always framed through the PACS Perspectives editorial lens.
Editorial meeting
Monthly. Intelligence lead briefs the team on pipeline. Raisa sets editorial direction and theme arc. Lazydog comes ready to brief execution. Together they populate the next 6 weeks of the calendar. Plan quarterly. Brief 4-6 weeks ahead.
Quarterly review
All partners. Review the metrics dashboard. Assess what is working, what is not, where to double down. Adjust the programme and update the next quarter's editorial arc.
The Pulse Newsletter
Format and tone
Short. Skimmable. Opinionated. Not a corporate update. Three items only. Written in the voice of an informed industry editor, not a brand. The discipline of keeping it to three items is what makes it readable and sustainable to produce.
The SME Model
Monthly TL piece
One primary SME voice per month. Input gathered via briefing call or written brief from the intelligence lead. Ghostwritten by Lazydog. Approved by Natacha before posting.
Organic engagement
SMEs are encouraged but not required to comment on or share brand page conversation and awareness posts in their own voice. No script. A gentle nudge from the intelligence lead or Natacha is enough.
Sign-off and Turnaround Times
Social posts
48-72 hours from Lazydog delivery to approval. Sign-off: Natacha or delegated HID contact.
Pulse newsletter
5 working days from Lazydog delivery to deployment. Sign-off: Natacha. Deployment: HID ops.
Monthly TL piece
5-7 working days from Lazydog delivery to posting. Sign-off: Natacha. Posted by: lead SME.
Technical Reference
Matomo Analytics
The analytics platform HID uses to track microsite performance. Measures who visits the PACS Perspectives microsite, how they got there, how long they stay, what they read and whether they come back. Scroll depth tracking must be enabled separately — without it, content engagement depth cannot be measured. Confirm with whoever manages the microsite technically.