Overall programme accountability. Final sign-off on strategy, deliverables and budget. Ensures internal stakeholders fulfil their commitments. Escalation point for all partners.

Attends monthly editorial meeting. Briefs the team on what is coming from HID product launches, campaigns, regulatory moments, industry news, SME availability. One person must be designated as primary contact.

Attend the monthly editorial meeting. Provide input and direction for the monthly TL piece. Encouraged but not required to engage with brand page conversation posts organically.

Owns editorial point of view and programme coherence alongside the Intelligence Leads. Chairs or co-chairs the monthly editorial meeting. Defines the quarterly theme arc and 6-8 week rolling content plan. Validates that product and campaign activity lands as thought leadership, not promotion.

Sets programme strategy, templates, cadence and structure. Copywriting and design of all social posts, monthly TL piece, and fortnightly Pulse newsletter. Attends monthly editorial meeting. Conducts HID.com discoverability review. Rewrites subscription CTAs across microsite, ebooks and exec briefs.

Amplifies the monthly SME TL piece via paid social on LinkedIn and Reddit. Selectively boosts high-performing organic brand page content. Receives monthly brief from Lazydog or Raisa. Reports on paid performance monthly. Updates benchmark column in Metrics Dashboard each quarter. Owns paid social engagement rate and TL piece reach metrics.

Schedules and publishes brand page social posts. Deploys the fortnightly Pulse newsletter via HID marketing automation platform. Ensures all content goes out on time per the agreed calendar.

Schedules and publishes brand page social posts on the agreed cadence. Provides input to Natacha on which organic posts are performing well — informing the monthly decision on which post to back with paid spend. No editorial sign-off authority.